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25th anniversary of the Convention on the Rights of the Child #Every child counts. #Every voice counts.
TASHKENT, 28 November 2014 – UNICEF in Uzbekistan conducted a media briefing to launch the agency’s State of the World’s Children (SOWC) Report entitled 'Reimagine the future: Innovation for every child' and an innovative IMAGINE global campaign.
The SOWC report was launched at the global level on the 20th of November when the whole world celebrated the 25th anniversary of the Convention on the Rights of the Child (CRC). The report is a digital resource (http://sowc2015.unicef.org) that highlights how new ways of solving problems – often emerging from local communities and from young people themselves – can help reduce the inequities that prevent millions of children from realizing their rights under the CRC.
The report features stories of innovators of all ages from across the globe who are helping to tackle some of the most pressing problems facing children, especially the most vulnerable. Their innovations range from technological advances to social, cultural and organizational rethinks.
“On the 25th anniversary of the CRC, UNICEF believes urgent action is needed to harness innovation so that it benefits every child,” – said Mr. Robert Fuderich, UNICEF Representative in Uzbekistan. “The report calls on governments, businesses, activists and communities to work together to drive new ideas to solve problems facing children and to scale up the best concepts from local innovators.”
As part of its own innovative thinking, UNICEF launched the IMAGINE global initiative through the special live performance in the United Nations General Assembly on the 20th of November 2014. Presented by the world-renowned performers, the IMAGINE campaign is designed around John Lennon’s most inspirational song and leads the global CRC@25 commemoration. The Initiative aims to attract mass mainstream and social media interest to the 25th anniversary of the CRC and raise support for children’s rights throughout the world.
Individuals from all walks of life are invited to record their version of Imagine through the application and then upload it to their social media platforms, encouraging followers, friends and family to do the same. Additionally, individuals are asked to say how they imagine a better future for children in one sentence. The application is available only on iPad and iPhone, but UNICEF is working to include other platforms too.
Uzbek celebrities Nasiba Abdullaeva, Lola Akhmedova and Lola Yuldasheva have already joined the IMAGINE campaign by producing videos and making statements in its support. Lola Yuldasheva has also informed mass media about her plans to produce an official music video for the Imagine song at the invitation of UNICEF in Uzbekistan.
Media briefing participants also learned that UCELL mobile company, one of socially responsible business promoters on the market, supports the global campaign in Uzbekistan. The operator will contribute with communication support for the IMAGINE initiative, enabling children and adults to upload their messages to global digital platforms trough offering devices and internet connection within UNICEF public corners that will be organized in Tashkent and the regions in early December. In this way, the Company expresses its solidarity with the global community and contributes in advocacy effort for children’s rights.
For further information, please contact:
UNICEF in Uzbekistan
Phone: (99871) 233 95 12, 233 97 35
Maksim Fazlitdinov, OIC
C4D and Communication