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UNICEF and Uzbek Celebrities Launch IMAGINE Music Video in Support of Children’s Rights
TASHKENT, 2 March 2015 – On the day of the 23rd anniversary of Uzbekistan’s membership in the United Nations, UNICEF Uzbekistan, Lola and DJ Piligrim officially launched the IMAGINE music video. Produced as part of UNICEF’s world-wide initiative designed around John Lennon’s most inspirational song, the music video presentation became the final accord in the global commemoration of the CRC@25 – the 25th anniversary of the Convention on the Rights of the Child that took place all throughout 2014.
Jon Lennon’s widow Yoko Ono granted permission to use the IMAGINE song as an anthem for children’s rights promotion. Through the global IMAGINE initiative UNICEF was able to attract mass mainstream and social media interest and to raise support for children’s rights.
Uzbekistan’s celebrities Lola and DJ Piligrim joined the IMAGINE locally and contributed their talents and time in making the campaign messages widely disseminated throughout the country. The artists held the radio premiere of the song on 18 February, Yoko Ono's birthday.
“2015 marks the 70th anniversary of the United Nation’s System and the 23rd anniversary of Uzbekistan’s membership in the Organization. As we look into the future, it is important to have broader thinking and be innovative in modern world to fulfil all rights of all children. IMAGINE campaign aims to ensure that every child counts, and that every voice is heard,”- said Mr. Robert Fuderich, UNICEF Representative in Uzbekistan. “Through IMAGINE, UNICEF is reaching out to millions of people, attracting their attention to the issues of children, especially those most vulnerable and marginalized,”- he added.
In 2014, UNICEF Uzbekistan and UCELL mobile operator joined their efforts to promote children’s rights through IMAGINE initiative in Tashkent city, Kashkadarya, Khorezm and Samarkand provinces. UN Volunteers helped individuals from all walks of life to record their version of IMAGINE through the iPad and iPhone application and say how they imagine a future world fit for children.
“DJ Piligrim and I are honoured to join this initiative and make our contribution in bringing children’s rights to the centre of public attention,” – commented Lola. “IMAGINE reminds us that much progress has been made for children, but much more work still needs to be done for all boys and girls around the world.”
Presentation of the music video took place at the National library of Uzbekistan, UNICEF’s prominent partner in advocating for children’s rights. The event was attended by children, representatives of the UN sister agencies, national and international partners, mass media and UN volunteers.
Regular showing of the IMAGINE video is planned from 2 March and onwards on popular youth and music channels of Uzbekistan.
The music video is also available on Youtube at this link: Imagine