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Children still grow up separated from their families in Eastern Europe and Central Asia.
Kuch Birlikda: new life on new channels
On 1 June 2015, International Day for Protection of Children, National Association for Electronic Mass Media started broadcast of the ‘Kuch Birlikda’ (Power in Unity) edutainment TV series through its TV and online network. The 15-episode serial in Uzbek will run on weekdays from 10:10 a.m. to 10:40 a.m.
The show can be seen on the Mening Yurtim, covering Tashkent City and Tashkent Region, nine regional TV channels, including the Turtkul Channel of the Republic of Karakalpakstan, as well as on the Sevgilim online portal recently launched by the Association.
“This is the fifth time over a one year period that our TV series have been aired in Uzbekistan. This demonstrates how critical the themes of education, health, child protection and many other priority areas related to the rights and needs of children are for the local audiences.” – said Mr. Robert Fuderich, UNICEF Representative in Uzbekistan. “This also shows that UNICEF and its partners were right in selecting the format for voicing all of these issues - through the unusual television series made by and for children.”
Developed together with the Ministry of Health and the Ministry of Public Education, the show and its associated website (www.kuch.uz) aim not only to provide young people with information about what their rights are, but also to empower them to make sure their rights are promoted and recognized.