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Children still grow up separated from their families in Eastern Europe and Central Asia.
UNICEF Expresses Gratitude to Celebrities for Supporting the Handwashing Campaign
In October 2016, eminent singers Shoira Otabekova, Aziza Nizamova, Bobir Sobirov and Diyor Mahkamov undertook a journey to the remote regions of Uzbekistan to carry a simple yet vital message in their songs and interactive performances for children, their teachers and families – that simple act of handwashing with soap at critical times during the day can save lives.
“We rolled out this campaign in partnership with the Ministry of Health and the Ministry of Public Education to promote the importance of handwashing at home and in school. When a celebrity that a child admires tells them to wash hands with soap, the message gains additional weight. We are happy to see our eminent friends joining the campaign,” said Khilola Aslanova, WASH Officer, UNICEF in Uzbekistan.
The campaign lasted for almost four weeks and covered five regions of Uzbekistan - Djizakh, Kashkadarya, Surkhandarya, Khorezm and the Republic of Karakalpakstan. Over 7,000 school children along with their relatives and teachers attended performances where important messages were delivered to the audience through joy and admiration of their favourite celebrities’ live concerts.
“I would like to thank UNICEF for providing this opportunity to support children’s cause and hope that my small contribution will lead to big positive changes in their lives,” said singer Aziza Nizamova.
Sascha Graumann, UNICEF Representative in Uzbekistan expressed gratitude to the distinguished celebrities for supporting the campaign, for their dedication and commitment to spread awareness about healthy practices for children.
“UNICEF engages with celebrities all over the world to enhance the voice of children, particularly the most disadvantaged. It is with support of talented and influential individuals who are passionate about children’s welfare, that we are able to reach out to wider audiences, including decision makers,” said Sascha Graumann.
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